A few weeks ago I took exception to the usual pre-RSA press releases touting “another record breaking year” by several NAC vendors. First I called out one of my favorite whipping boys (there I admit it), Forescout and then I did the same with Bradford Networks.
My reasons for this were several. First of all private companies touting record revenues without actually giving numbers is meaningless hyperbole or even worse BS. Secondly, in today’s economic conditions, its the bottom line that counts baby. If you are not profitable, people are going to question your viability. That isn’t my rule, that is the way of the world. No where in either of the two releases I called out was a hint of the word profitability. Therefore, I have to assume neither are profitable. That is an important yardstick when even on orders for a few thousand dollars customers are asking for vendors financials.
Further in a market that the analysts are unanimous in saying shrunk this past year, the fact that both of these companies grew by roughly the same large amount of customers is just a little stinky, don’t ya think?
But let me be clear. It has nothing to do with whether or not the products are any good or not. In fact I think Forescout has made a ton of progress over the last two years in improving the product. I also like the direction that Bradford is taking, away from a pure NAC message. I was strictly speaking about stupid marketing tricks and how it makes the company look foolish.
However, it seems to have set off a bit of a comment war. Eric Irvin who is a regular reader of my blog made a few comments and now Bryan Marlatt, Director of Engineering at Forescout has responded. Rather than leave these excellent comments to the side show of comments on old posts, I thought I would give them both the bright lights of center stage along with my response. So here are the comments in question:
Eric Irvin· 2 weeks ago
I think the big problem with Forescout, is a lack of market identity and swagger. When I was shopping NAC for a very large health organization, we met with Forescout, Symantec, and a few others. There was nothing that really sold us on their SEs and Sales guys really being passionate about their product, or feeling they were the market leader that could do x, y, and z better than anyone else. In the end, you want a product that works and isn't that expensive. We never found out if it worked or not, because we were unsure if they would still be in business in a year or two. The NAC providers change so much from year, to year, when you see depressed sales people, either the company is tanking, or a merger is being worked out, from my experience. :)
3 replies · active 2 weeks ago
alan shimel 2 weeks ago
Eric, you are right passion on the part of sales people and other employees is a good indicator of what is going (on) usually. Forescout is not the only company guilty of this. I do know they have had some changes at sales and other personnel. The NAC market remains very liquid. Thanks for commenting!
Bryan Marlatt· 3 hours ago While I enjoy reading Alan's blog, I find it always to be a bashing towards ForeScout. I find it interesting that you feel the need to beat up ForeScout just because your past employer's product is failing in the NAC market. I have enjoyed speaking with you at in ATL airport and past conferences. I think we've had some good conversations. I think it would be more beneficial for you to have discussions about competing products and not just try to crush them.
In regards to Eric's message above. I'll have you and your readers know that I was the engineer that presented to Eric and his team. I found it odd to read Eric's message above when he quickly invited me to connect with him on LinkedIn after the conversation we had. I'm one of the biggest proponents of the ForeScout CounterACT NAC solution. While I feel it important to explain the major differences between CounterACT and the competition in the NAC market, I don't feel the importance of 'bashing' the competition. I think the CounterACT stands on it's own merits.
I think it says something that every other vendor out there is working to push customers away from ForeScout. ForeScout has a product to be reckoned with and I think our competitors feel the pain when losing so often to ForeScout. I welcome any conversation you wish to have with me or ForeScout to "DISCUSS" the CounterACT NAC solution.
Bryan Marlatt
Director of Engineering
bmarlatt@forescout.com
404-242-0144
Eric Irvin· 3 hours ago
Bryan, you are right, I was excited to meet with you, and think you are an excellent resource for ForeScout. I still stand by my words, I never felt the swagger and general excitement about how ForeScout approached NAC. In comparison to some of the other vendors we observed, Symantec, and Cisco specifically, ForeScout brought more to the table in terms of the technology working without requiring a huge investment in software deployment, or hardware repurchasing. The hardsell for us was, our senior leadership was nervous about NAC. NAC has a bad reputation for causing more problems than is solves. If you recall our conversation, Bryan, you will remember I told you this. NAC also has a blackeye because each year, the Gartner report on NAC loses a handful of companies, and gains a few more.
Also, to be fair, one of the biggest reasons I felt this way, was because we also got the impression that Bryan was an army of one. I hope you take that as a compliment more than anything. When you see the Director of Engineering selling you the product, and you hear most of your engineering-related problems would be solved by the DoE, you are excited about the attention, but you also wonder if the Director is the team.
That said, I think Bryan may have a point... Alan should consider interviewing Bryan on the blog, and give him his chance to address the direction of ForeScout, and their future plans.
So Bryan you raise some points and let me respond. I can’t talk for Eric though and will let his comments stand on their own.
Bryan I don’t beat up Forescout because my former employers product is failing in the NAC market. I don’t know if it is failing first of all. But I have been beating up Forescout for a long time :-) But as I said earlier, it is not the product (or the director of engineering) I have a problem with. It is sleazy marketing schtick that I have called out again and again over the years that I bash.
I don’t want to crush a competitors product. First of all I am not a competitor. Second of all as I have written, I am not a big fan of stand alone NAC companies at this point. I think like Gartner has been saying for years, it is increasingly difficult for a stand alone NAC vendor like Forescout or StillSecure for that matter, to compete with Cisco, Juniper, Symantec, McAfee, Microsoft and the rest who are bundling NAC with their product line. That is why most of the NAC companies have been changing the message to say they are more than NAC.
Bryan I admire your pride and passion for your company. So let me break this to you gently. There are tons of deals that are going to Cisco and Symantec that you are never even in the game on. Eric is referring to this when he talks about the execs in his company being nervous. Forescout not being profitable is a reason for nervousness today. Nothing against the product itself, its the financials.
As to bashing competitors, Bryan not blaming you, but you know as well as I do that certain sales team members at Forescout used to dedicate major portions of their powerpoint slides bashing the competition. I have seen the slides, so lets not go there.
I would be happy to have you on a podcast in the future if you like to talk about NAC. Make sure it is OK with Gord and the crew and let me know.
Eric as usual you make some excellent points. I can understand the attitude towards choosing a NAC and if you do, going with a bigger company. Thanks for reading the blog and being a fan!