Are you old enough to remember that song? I saw the Moody Blues perform it live probably around 1978 or so and it was an old song then. I was reminded of it today reading a press release from Alert Logic. Here are some of the lyrics from the song:
Nights in white satin, never reaching the end,
Letters I've written, never meaning to send.
Beauty I'd always missed with these eyes before.
Just what the truth is, I can't say anymore.
Cold hearted orb
That rules the night
Removes the colours
From our sight
Red is gray and
Yellow white
But we decide
Which is right
And
Which is an Illusion
The truth and illusion part is what got me thinking. Just as George W. Bush thought he was on a mission from God, I am too. My mission is to call out marketing BS by those companies that put it out there expecting everyone to swallow it. Like the old saying goes you can fool some of the people some of the time,. . . but this is ridiculous. Alert Logic I am afraid joins the used car salesman list of marketing.
Here is what got me going. They put out a press release titled, “Alert Logic Earns Top Accolades in SC Magazine Review”. Now I don’t know about you, but when I hear about top accolades in a magazine review I think you received the highest rating maybe? Maybe you won a best buy or recommended award? Like StillSecure did in the same issue BTW. But no. Alert Logic received 5 out 5 stars in only one sub-group of the what magazine tested for. Overall the fact is out of 9 companies in their group they were tied for the lowest over all score!! Where I grew up they call that Chutzpah! Guys you don’t get a good review, lick your wounds and go home. But to have the audacity to call it out as you winning top accolades is some kind of wonderful. Who do you think you are fooling.
Now I used to have some friends at Alert Logic but I know they have a new CEO and my guess is a new marketing guy too. What could be next, a press release about a record breaking quarter with no numbers given? Let this be a lesson to them. Stop the marketing double speak and don’t think you are fooling anyone. There just may be someone watching to call you out on it.
So in honor of this low point in security marketing here is the Moody Blues, circa 1967 in Knights in White Satin